Many Realtors question the value of open houses. I look at it as something you just have to do sometimes.
When you just list a property, a broker open house let’s your colleagues know what is on the market. Not only do they now know the property, they can also help you by providing feedback on your staging or your price. You may have to ask for feedback or some folks just offer it (even when you don’t want it :-))
I do a broker open house when a new property is listed and when I reposition the property. Reposition is the fancy schmancy word for lowering the price. After the property has been on the market for a while, a broker open can be lonely. Especially if there aren’t other open houses in your area, you are the outlier. The downside is.. you have to tell your client that no one came or it was a low turnout. The upside is, I get to
read the paper and check off items on my to do list. It’s quiet time. My glass is half full.
A public open house is the chance for potential buyers to view the house. There are a lot of ups and downs. Here are some of both:
- The first is security. You are in a home with strangers walking in and out. I prefer to do open houses with at least two people. My husband usually joins me and uses the time to catch up on his emails or a crossword puzzle. How to stage a home for security during an open house is a whole other blog.
- The second is weather. If it rains or is very cold, you won’t get the turn out you had hoped for. Again, use the time to your advantage.
- On the upside, potential buyer feedback is important. You can stand on your head and spit nickels, but your buyer won’t believe that they are overpriced, or that the house is dated. But when the buyers repeatedly make that remark, boom, you have some good information.
- Can you sell a house at a public open house? Will the buyer just walk in off the street? Well, the answer to that is a big maybe. So is the time spent of value? Maybe?
All in all, it is not my favorite thing to do on a weekend day but it is part of the job we
signed up for. I would much rather be home in my sweats watching some old movie or playing mah jongg with my friends. We do what we have to do.
Some of my colleagues feel strongly for open houses and some are very anti-open houses, especially public open houses. What are your thoughts? Please let me know in the comments section below.

sell.
that. If you know in your heart of hearts that it will never be rented, just let me know.
Most of what I wrote last week still stands, but here are some key tips to keep in mind when dealing with the owner.



